Brooklyn FI (BKFI) stands out as a comprehensive and approachable financial planning, tax, and investment management firm that caters to Tech and Creative Professionals. They expressed to us the desire to revamp their identity and break away from the conventional investment firm company look and feel to define themselves as contemporary and modern, while appealing to specifically Tech and Creative Professionals.
BKFI, however, was clear in setting itself apart from the rest of the investment management firms. Its aim was to be recognized as a contemporary and youthful enterprise that exclusively operates online and serves the needs of tech businesses and innovative individuals.
Brooklyn FI is a multi-faceted company, from financial planning to investments and accounting to a growing technology sector. Through this financial branding, we introduced the concept of adaptability, represented by the introduction of versatile geometric shapes that can be changed as needed. By incorporating geometric shapes into the construction of the letters in the BKFI logo and using shapes to form service monograms and designs, we gave the company a dynamic, technological and accessible image.