Life Clinic is a platform dedicated to providing coaching for overall well-being and strives to assist individuals and businesses in reaching their maximum potential by providing education and motivation. Highlite worked closely with them to create an identity that expresses their purpose more accurately, engages better with their target audience and communicates their various services.
The organization felt that the new brand needed to work on three key levels: A fresh, positive, and inspiring image that motivates current and new audiences; a brand architecture that communicates the various services; and finally, a life coach branding that stood out from the competition.
Highlite successfully created a life coach branding that was fresh, positive and inspiring look and feel, that engaged Life Clinic’s target audience to feel motivated about reaching their maximal potential. More importantly, we unified all of the four key areas under one umbrella by introducing a fresh monolithic brand architecture, instilling a sense of organization and coherence into the array of services offered by the company.