Boosting mental wellbeing and team performance of employees is the key for business success. Recharge360 is an activation tool, trainer and coach in one that improves the wellbeing of human capital. As a startup they came to us with the request to create an identity that successfully portrays the balances between the physical, mental and social aspects in their program.
Recharge360 entrusted us with presenting their wellbeing branding as vibrant and optimistic, while also emphasizing the significance of balance in all aspects of life-physical, mental and social.
Our main in this wellbeing branding was to emphasize the importance of a balance between work and personal life. In this way, we were able to capture the essence of Recharge360 and develop a brand that reveals positivity and energy. We took inspiration from the graphic representation of a lightning bolt to develop the logo, expanding on the idea with energetic colors and upbeat imagery that exudes vibrancy and optimism in every way.