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SYNC is an advanced studio platform, focused on high-impact ventures invested in our future. They facilitate the creation and investment in socially responsible ventures that align with the United Nations Sustainable Development Goals. Sync.vc came to us needing to create a new startup brand that would define its own distinctive brand from the competitors.
The goal was to infuse the venture capital branding with a futuristic aesthetic that embodied innovation while ensuring a connection to sustainability. It was paramount that the rebranding reflected Sync's distinctive personality while capturing the attention of its target audience and standing out from a crowded venture capital market.
Highlite created a venture capital branding and website for SYNC that showcases its distinct investment approach. The square was adopted as a conceptual element to signify the link to novel ideas associated with venture capital, which is conveyed through the logo and design elements on the website. The green squares placed over images represent the interconnectedness of new groundbreaking venture capital ideas, leading to the establishment of influential companies.
